MADISON, N.J. (April 8, 2024) – Better Homes and Gardens Real Estate Fern Leaf Group, based in Paducah, Ky., is the first firm in the westernmost region of the state to join the lifestyle real estate brand. The locally owned full-service company helps clients in 15 counties throughout Western Kentucky with a range of real estate transactions, including assistance with residential and commercial listings, and farm or land deals.

The 15-year-old company is owned and operated by Cindy Hart, a twenty-year industry veteran and a Director and Co-Chair on the Paducah Board of Realtors.

Hart originally comes from a background in interior design. A design client encouraged her to obtain her real estate license 2004, and a few years later, she pursued her broker’s license so she could open her own firm. Named in honor of Hart’s mother, Georgia Fern, who encouraged her to open her own business, the company aligns around three key principles: cooperation, mutual support and service excellence.

With these tenets guiding all of the company’s decisions, agents and clients alike are able to benefit from a true family environment. Whenever one agent needs a hand, there is no shortage of peers who are willing to step up and provide additional support. It’s this philosophy that allows Better Homes and Gardens Real Estate Fern Leaf Group to consistently deliver seamless client experiences.

The firm’s family-like philosophy also extends beyond real estate and into nearby community involvement. Hart and her agents believe that it is vital to give back to the communities that many of them grew up in and where they are currently raising families of their own. The professionals at Better Homes and Gardens Real Estate Fern Leaf Group are regular contributors to Paducah Cooperative Ministries, Habitat for Humanity, Star Fish Ministries, Life Line, the Local Child Watch and sporting events hosted by nearby school systems.

Better Homes and Gardens Real Estate Fern Leaf Group services a wide area in Western Kentucky from its primary office location in Paducah. Paducah offers a small-town lifestyle with proximity to three big cities: Nashville, Memphis and St. Louis are less than three hours away. Situated conveniently along the Ohio River, the town offers residents plenty of outdoor activities but it’s Paducah’s historic downtown district that offers the most attractions. The area is home to the National Quilt Museum, which draws artists from all over the country, as well as plenty of other boutique shops and historic homes. The area is perfect for families who enjoy the quiet pleasures of life, as well as aspiring young professionals looking to live within driving distance of major metropolitan areas. Second home buyers enjoy having a place on nearby Kentucky Lake or a condo in the historic town center.


●     Hart has plans to leverage the Better Homes and Gardens Real Estate® brand recognition and its enhanced value proposition as an affiliated company to support selective recruitment as well as explore opportunities to open new offices in nearby markets, particularly towards Kentucky Lake.

●      Affiliated agents will benefit from the brand’s vast array of business building tools, technology and resources.

●      Hart particularly wants to utilize the MoxiWorks® product suite to streamline agents’ activities and provide them with a centralized, full-service platform to create efficiencies and enhance the client experience. 

●      Hart believes the brand’s sophisticated marketing materials and proprietary lifestyle content will play a major role in elevating the company’s presence and helping agents stand out in the market.

●      Better Homes and Gardens Real Estate Fern Leaf Group will help new and experienced agents to increase their exposure, gain a competitive advantage in their market and increase productivity by tapping into the many resources in Be Better University®, the brand’s award-winning professional development and learning platform.

●      According to®, the median home sales price in Paducah, KY. is $299,900.

“Since founding her company, Cindy has seized every opportunity that crosses her path, fearlessly embracing every aspect of the business. Her unwavering commitment to going all-in is evident to both her agents and local clientele. This unyielding dedication is what fuels our excitement as we support her journey toward even greater success. We recognize the gravitas of Cindy’s name in Western Kentucky’s real estate landscape and appreciate the hard work it takes to build such a reputation. It’s a privilege for the Better Homes and Gardens® Real Estate brand to be the catalyst that helps bring Cindy’s business to new heights.” - Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC

“Our company motto is that no deal is too tall or too small for us to handle. We’re happy to help people from all walks of life to achieve the lifestyle of their choice, and we’ll never shy away from going above and beyond to make that happen. Being part of the national Better Homes and Gardens Real Estate brand allows us to leverage the trust and awareness of an iconic brand in ways that align with our market and elevate our services without sacrificing who we already are. I’m excited for us to reach new heights while still guaranteeing the personalized and refined buying and selling experience that we’re known for.”

 - Cindy Hart, Principal Broker, Better Homes and Gardens Real Estate: Fern Leaf Group

About Better Homes and Gardens Real Estate LLC

The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

The growing Better Homes and Gardens® Real Estate network includes approximately 12,400 independent sales associates in over 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia, and Turkey.

Better Homes and Gardens® Real Estate, the Better Homes and Gardens Real Estate logo, and BHGRE® are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.


Media Contact:

Misty Beard